Hey There, It’s a New Website!
Welcome to the new Sensible World website. It’s been a long time coming. Look at it this way, website years are like dog years. That makes the last iteration of the Sensible World website over 28 years old. On Ye Olde Information Super-Highway, that’s absolutely ancient. The old design served us well, but the time has come for a change.
Why Now?
The old website was bloated with text, a pain to update and lacked a bit on the personality front. The design was certainly clean, but it, well, wasn’t us. Four years later, we know that bit for sure. We’ve grown as a company and have a better understanding of who we are, how we design and what makes us happy. The new design is a bit more down to earth and gives us the flexibility to highlight our projects. We’ve toned down the bloat (only one page about our company, not six) and given more weight to our work samples.
Moving Target
The first draft of this new design was completed over 6 months ago. Our hope was to have it live by January 1st. But then a funny thing happened. We got busy. And as often happens with creatives, our design needs were pushed to the back of the queue.
Since then we’ve been chipping away at the new design during our few free moments. And here’s the thing: the new design isn’t finished yet. We’ve only uploaded a small portion of our portfolio. There are sure to be coding glitches. Regardless, we’ve decided to hit the “go” button. If not, we’ll continue – ad infinitum – to find reasons to delay the launch. We’re biting the bullet and will change things as we go. Bear with us!
And so, without further ado, goodbye old site, hello new. We’re psyched.