South Burlington, VT
Collateral Design | Logo Design | Sign Design
All-inclusive brand for Vermont’s “Best Town for Families”
We were approached with the challenge to create an identity for the City of South Burlington flexible enough to capture a sense of community; create and convey a sense of place; and define, as well as accomodate, both the commonality and differences within the city, its districts and departments. The final brand identity consists of a comprehensive logo family that is vibrant, diverse and intrinsically connected – much like the city itself. The hierarchy of the family begins with the core logo and currently includes district logos, individual department logos and park logos.
In addition to branding, we designed a new wayfinding system for the City.
The core South Burlington logo.
District logos for South Burlington.
Department logos for South Burlington.